Author Profile

W. Chan Kim

W. Chan Kim is a distinguished South Korean business theorist and a prominent Professor of Strategy and Management at INSEAD. Co-author of the groundbreaking book *Blue Ocean Strategy*, he has reshaped the way organizations approach competition and innovation. As the co-director of the INSEAD Blue Ocean Strategy Institute, Kim continues to influence leaders globally with his insights, including those found in *Blue Ocean Shift*. Readers trust his recommendations for their practical applicability and the transformative potential they offer in navigating complex business landscapes. Read more on Wikipedia →