Author Profile

Uri Gneezy

Uri Gneezy is an influential behavioral economist renowned for his groundbreaking research on incentives and decision-making. Holding the prestigious Epstein/Atkinson Endowed Chair in Behavioral Economics at the Rady School of Management at UC San Diego, he has made significant contributions to understanding human behavior in economic contexts. As a visiting research professor at both the University of Amsterdam and NHH in Bergen, Gneezy's insights are widely respected, making his book recommendations particularly trusted among readers seeking to explore the intricacies of human motivation. His notable work, "The Why Axis," reflects his commitment to unraveling the complexities of why people make the choices they do. Read more on Wikipedia →