Author Profile

Susan Weinschenk

Susan Weinschenk is a distinguished behavioral psychologist renowned for her expertise in design and user experience, a field she has passionately engaged with since 1985. As the founder of the Weinschenk Institute, she has authored several influential books, including the acclaimed "100 Things Every Designer Needs to Know About People." Her insights have made her a sought-after speaker at numerous conferences, where she shares her profound understanding of human behavior in relation to technology and design. Readers trust her recommendations for their practical wisdom and evidence-based approach, making her a respected authority in the world of user experience. Read more on Wikipedia →