Author Profile

Sheena Iyengar

Sheena S. Iyengar is the S.T. Lee Professor of Business at Columbia Business School and a leading authority on the intricacies of choice and decision-making. Renowned for her groundbreaking research, she explores the psychological and social factors that influence our selections, helping individuals make more informed decisions. Her influential book, *The Art of Choosing*, along with her engaging TED talks, has resonated with audiences worldwide, earning her a reputation as a trusted guide in the realm of choices. Readers turn to her recommendations for their insightful, research-backed perspectives that empower them to navigate the complexities of everyday decisions. Read more on Wikipedia →