Author Profile

Richard Reed

Richard Reed is a prominent British entrepreneur and public speaker, best known as the co-founder of Innocent Drinks, a globally recognized brand specializing in fresh fruit smoothies and vegetable pots. His innovative approach to marketing, particularly through the concept of "wackaging," has transformed the way products communicate with consumers, adding a playful touch that resonates with audiences. In addition to his work with Innocent, he is also the founder of Jamjar Investments, supporting emerging businesses. Readers trust Richard's book recommendations for their authenticity and insight, stemming from his rich experience in both entrepreneurship and creative branding. Read more on Wikipedia →