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Jay Conrad Levinson
Jay Conrad Levinson (February 10, 1933 – October 10, 2013) was an American business writer, known as author of the 1984 book Guerrilla Marketing. He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including... Read more on Wikipedia →
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Guerilla MarketingView Book →1 expert recommendation