c
Author Profile
Claude C. Hopkins
Claude C. Hopkins (1866–1932) was an American advertising executive and author. He introduced the slogan in advertising and popularised the use of test campaigns, especially using coupons in direct mail, to properly attribute marketing spend. Read more on Wikipedia →
Start Here
Guru Endorsements
Thought Leaders Who Read Claude C. Hopkins
Top Picks
Best Books by Claude C. Hopkins
The most recommended books written by {name}, ranked by how many times they appear on the world's most influential reading lists.
- 1
Scientific AdvertisingView Book →1 expert recommendation