Author Profile

Anthony R. Pratkanis

Anthony R. Pratkanis is a distinguished psychologist and professor emeritus at the University of California, Santa Cruz, known for his insightful research on social influence and persuasion. As an accomplished author and consultant, his expertise spans topics like marketing, consumer behavior, and the tactics behind propaganda, making his book recommendations both thought-provoking and trustworthy for readers seeking to understand the complexities of human behavior. Read more on Wikipedia →