Author Profile

Michelle Segar

Michelle Segar is a prominent American researcher and author specializing in behavioral sustainability, particularly in the realm of self-care and motivation. Known for her innovative approach to fostering lasting motivation for health and fitness, she integrates concepts from various fields such as psychology, behavioral economics, and organizational change. Her acclaimed book, *No Sweat*, delves into the science behind maintaining exercise motivation, while her follow-up, *The Joy Choice*, offers practical strategies to overcome all-or-nothing thinking in health decisions. Readers trust Segar's recommendations due to her evidence-based insights and ability to translate complex research into accessible, actionable advice that empowers individuals to make healthier choices. Read more on Wikipedia →